Escape to think.
Your Fractional CMO
Hiring a full-time executive to lead your marketing can be daunting and your business may not be ready for that level of investment. Or perhaps your business or marketing function is in transition.
With Your Fractional Chief Marketing Officer, you will gain access to complete and cost-effective senior marketing capability, through a fractional investment. From top to bottom, David will plan, organize and oversee all aspects of marketing & communications to drive top-line growth and return on investment.
Fractional Investment, 100% Commitment.
“Marketing and communications are my career focus and I have earned pro-level status in the discipline. It is my passion to leverage marketing to drive business performance and growth.” - David Spriet
David is a senior marketing & communications professional with 25 years of experience. This includes national and global senior-level positions at bluechip corporate brands in the financial services sector. He then spent 10 years leading and managing an agency with a dozen digital marketing specialists on staff. He has operated as a Fractional CMO under his brand, Segmented Marketing, since 2018.
“As a business not big enough to have a full-time CMO on the payroll, David has filled that void for us. He has elevated our business through the entire process helping us revitalize our brand and our reach allowing us to focus on our core business expertise and stop playing part-time amateur marketing pro. Thank you David!”
— Steve Earle, President, Bauld Insurance