Stories are sellers.
Services
With this many years of experience in marketing, we’ve planned, executed, and measured almost every type of marketing tactic imaginable. Here are some of our main services.
Strategic Planning
Your business is unique, and this requires a customized strategic approach to achieve its potential. Regardless of your business stage, (start-up, growth, mature) taking the time to plan out the right strategies for your business will improve your chances for success.
Customer Acquisition & Retention
Customer acquisition and retention work hand-in-hand to fuel your revenue growth. To achieve goal beating performance you need a coordinated, consistent, and continuously improving approach to customer lead generation, nurturing, and retention.
Brand Strategy & Design
A brand is a set of perceptions and expectations that when taken together account for a customer’s decision to choose one company over another. Segmented uses a proven process to define a brand framework and bring this vision to market with exceptional design.
Web Planning, Design & Development
Your website is one of the most influential elements in your marketing mix. It is central to your customer engagement and conversion - requiring clarity of vision, content, and purpose. You need the right user experience, and design to achieve maximum effectiveness.
Content Planning & Writing
To achieve breakthrough results, your content marketing requires a steady commitment over time. You must strive to build your brand’s relevance with your target audiences. Do this with a well-planned approach combined with execution excellence.
Measurement Insights
You can’t improve what you don’t measure. By measuring your marketing tactics you will adopt a cycle of continuous improvement. Getting the data you need is only part of it, Segmented will isolate key insights that will inform opportunities to do even better.
“We had the pleasure of working with David and Segmented Marketing on our brand identity in 2020. He methodically helped us transition to a consistent identity, collaborated with the team, helping them do their best work.
David led us through the process, balancing creativity and well executed to a plan and timeline. His overall unique approach of working closely with the team set a solid foundation that we continue to build on today.”
— Brad Rodgers, CEO, Bluelight Analytics