Privacy Policy

This Privacy Policy is applicable to Segmented Marketing and any of its subsidiaries ("Company") and sets out our policy on the gathering and use of information on this site (also referred to as “website”) and our other Company sites (collectively known as “Sites”). The Company is committed to providing safe websites for visitors of all ages and has implemented this Privacy Policy to demonstrate our commitment to your privacy. The Company complies with Canadian Federal and Provincial privacy laws and regulations including the Personal Information Protection and Electronic Documents Act (or PIPEDA).

There may be links from our Sites to other websites; note that this Privacy Policy applies only to our Sites and not to websites of other companies or organizations to which our Sites may be linked. These links to third-party websites are provided as a convenience and are for informational purposes only. The Company does not endorse and is not responsible for, these linked websites.

Although you are not required to register to access our Sites, you may be asked to provide us with personal information when you visit certain sections of our Sites. Your use of our Sites signifies your acknowledgement and consent to our Privacy Policy. If you do not agree to this Privacy Policy, please do not continue to use our Sites. Your continued use of the Sites signifies your acceptance of these terms and any changes in effect at the time of use.

COLLECTION OF PERSONAL INFORMATION

Personal Information is information about you that identifies you as an individual, for example, your name, address, e-mail address, or telephone number. We collect information that you voluntarily provide to us through responses to surveys, contact forms, email sign-up forms and the like. We may also ask you to provide additional information such as your e-mail address if you want to obtain additional services, information, participate in a contest or resolve complaints or concerns.

HOW DOES THE COMPANY USE INFORMATION GATHERED ABOUT ONLINE VISITORS?

Before forwarding us any personal information, please be advised that any information gathered on our Sites may be used in the aggregate for research and development relating to our Sites and/or for future site development and, if you ask us to, to send you promotional materials. In particular, we may use information gathered about you for the following purposes: to monitor interest in our range of products and to assist us to tailor the content of our Sites to your needs by collecting information about your preferences through tracking of patterns page views on our Sites; to create a profile relating to you in order to show you the content that might be of interest to you and to display the content according to your preferences; and, in circumstances where you have indicated that you wish to receive additional information, to send you information about us and promotional material about our products together with details of any offers we may have available from time to time.

PROMOTIONAL AND INFORMATIONAL OFFERS

With the permission of an online visitor, information submitted at the time of submission may be used for marketing and promotional purposes by the Company. If a visitor objects to such use for any reason, he/she may prevent that use, either by e-mail request or by following the unsubscribe link available on all Company promotional emails. The Company uses reasonable efforts to maintain visitors' information in a secure environment. If you have submitted personal information and want to change it or opt-out, please contact us.

DISCLOSURE OF INFORMATION

The Company will not disclose personal information that you provide on its Sites to any third parties other than to a Company agent except i) in accordance with the terms of this Privacy Policy, or ii) to comply with legal requirements such as a law, regulation, warrant, subpoena or court order. Please note that any of these disclosures may involve the storage or processing of personal information outside of Canada and may therefore be subject to different privacy laws than those applicable in Canada, including laws that require the disclosure of personal information to governmental authorities under circumstances that are different than those that apply in Canada.

COOKIES

The Company, in common with many website operators, may use standard technology called "cookies" on its Sites. Cookies are small data files that are downloaded onto your computer when you visit a particular website. You can disable cookies by turning them off in your browser; however, some areas of the Sites may not function properly if you do so.

PROTECTION OF INFORMATION:

We have put in place physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. The Company applies security safeguards appropriate to the sensitivity of the information, such as retaining information in secure facilities and making personal information accessible only to authorized employees on a need-to-know basis. The personal information you share with us is stored on our database servers at Company offices or hosted by third parties who have entered into agreements with us that require them to observe our Privacy Policy.

ACCEPTANCE OF OUR PRIVACY POLICY:

By using this Site or any other Company Site or interactive banner ads, you signify your acceptance of our Privacy Policy, and you adhere to the terms and conditions posted on the Site. By submitting your information, you agree that it will be governed by our Privacy Policy.